The Best Sales Pitch We Never Gave

Our AI agent cold-called a busy electrician on Waiheke Island. By the end of the call, he wanted one of his own.

At Incendo, we build AI voice agents that pick up the phone and take it from there, answering questions, booking appointments, triaging callers, and knowing when to transfer to a real person instead of guessing.

We also built an AI agent to tackle sales for us, cold-calling prospects, where the call is the demo, and the demo sells itself.

Our cold call got Neo Electrical and Technology curious and keen to learn more. From there, a single conversation with our team closed the deal, and we got to work building out the rest. Today, their own AI agent answers their phones. In just one month, it took 163 calls.

"Since I'm usually busy on the tools, it allows me to stay focused while knowing I won't miss important customer inquiries."- Ian Weston, Neo Electrical and Technology

Every call meant tools down

Neo Electrical and Technology is a small team of registered electricians covering electrical work, smart home installs, and technology integration across Waiheke Island.

Every enquiry that came in while Ian was mid-job, up a ladder or elbow-deep in a switchboard, was a call he had to stop and take, or risk losing. Our AI agent cold-called straight into that gap.

Show, don't tell

Getting a busy tradie to sit through a pitch is hard, so our AI agent skipped the pitch. We loaded our AI agent with information from Neo Electrical and Technology's website so Ian could test it with real customer questions, and it answered them just how he wanted. That's what sold it.

For a small team already stretched across jobs and phones, it did the work of a new staff member at a fraction of the cost.

From sold to embedded

The sale didn't end the relationship, it started a bigger one. That's how we work. We're pragmatic, committed to continuous improvement, always learning, and happy to give most things a go if it gets the customer a better result. With Neo Electrical and Technology, that meant staying on after the sale to keep improving things together.

They're now on Incendo's portal, with the AI handling customer messages, appointment bookings, and health and safety incidents, on top of answering their phones. The team can now log incidents with a quick phone call, no forms to fill out and no pen and paper. What started as a cold call is now embedded in how the business runs day to day.

It gets smarter with every call

The portal also works as a knowledge base. Neo Electrical and Technology can monitor the calls that come in, spot any gaps in what the AI knows, and update the knowledge base themselves. Every gap they fill is one more question the AI can answer on its own next time.

In Ian's words

"The AI voice solution has been a game changer for our business. Since I'm usually busy on the tools, it allows me to stay focused while knowing I won't miss important customer inquiries. It's reliable, handles our business details accurately, and has definitely streamlined our day-to-day operations."- Ian Weston, Neo Electrical and Technology

The impact

Customers now talk to Neo Electrical and Technology's AI staff member instead of an unanswered phone. Enquiries get answered and appointments get booked while Ian and Todd stay on the job. Those 163 calls, were 163 times nobody had to down tools to pick up the phone in just one month.

The AI found the customer and sold itself. Imagine what it could do answering your phone.

Want an AI that can do the same for your business? Get in touch.